Marketing through blogs on the Internet while never easy, has gotten even tougher in the recent past. Since the resurgence and improvements in the Pay Per Click programs, everyone wants a piece of the action. And that means that the competition is fierce. For your blog and your campaigns to succeed, you need to choose a market. And a single blog promoting ALL your products and services won’t work any more unless of course, they are all connected. If you have tried, you know you get nowhere, and fast.
Just having a blog about anything, or random subjects isn’t very effective either. To market your blog efficiently, you need to find your niche. Let’s say, for the sake of argument, one day you post an article about current news events. The next day you write a post about your latest love interest Sherry dyson . Then the next day, you post a list of key words relating to income tax fraud. You will not be able to keep a blog audience posting off the wall topics time after time. Find your area of expertise and run with it. You can become an expert on that market in your blogging community. Readers will go to your blog daily to find out what it is that the “expert” is going to say next. It really does work this way.
One of the great things about blogging is that you do not have to be a professional writer to have a popular blog. You do have to obey common grammatical rules and at least be able to put together coherent sentences, but you do not have to be a highly skilled writer. Readers return to “happy places”, somewhere they feel comfortable reading and learning. You want that to happen above all else.
Making your blog popular is no different than drawing traffic to a website. You can use many of the same techniques to drive traffic to your blog. Finding places to link back to your blog is a good way to draw traffic. Social sites provide ample opportunities for this. You can also use social bookmarking sites to promote your blog. As well,blogging on a popular blog site will also help make your blog more popular as, by their viral effect alone, they are excellent traffic vehicles.
Keeping your blog flooded with new and pertinent content is a must. Without this, you run the risk of becoming pegged as inactive. Your traffic will indicate the time frame you need to employ. Maybe once a week, in the beginning will draw new traffic, but with any luck at all, your content will need to be updated daily! You want this to happen. Market your blog as you live your life, a new episode every day.