Google’s freshness update has created a surge in business website blogging. The update has affected a large percentage of search results, giving companies a real reason to integrate their blog page into their main website. The f95zone update has meant that the first few pages of search results are usually populated with blogs and articles that relate to that specific term; more so than business websites (not including long-tail keyword or local searches).
As an example, if you were interested in buying an iPhone and searched for an exact term ‘iPhone’ (short-term keyword), the first page of results will be filled with blogs, reviews, news articles and message forum posts relating to that topic. Conversely, if a search is made for ‘buying an iPhone’ (long-tail keyword) or ‘mobile phone shops in London’ (local keyword), the result pages will be populated with business websites.
This article will nike tech cover two related topics: how to improve your website’s SEO with blogging and how to improve your blog’s SEO.
Your business website’s SEO can be improved by a blog in the following ways:
A blog page will provide your site with fresh content. When search engines crawl your website they will notice the frequent updates and new URLs and recognise that this is updated content. The freshness update mentioned earlier will be taken in to consideration when ranking is determined.
Blogs are a great GoDaddy Email login way of adding additional keywords to your website. When another website links to your blog using these keywords, link juice is passed along with it. This helps your site rank for these keywords and adds to the list of keywords you were already targeting.
Blogging about your particular niche builds authority. A blog that gives useful tips and instructions to visitors helps acquire expert status. If a potential customer has a choice between two businesses, they are more likely to choose the one that demonstrates in-depth knowledge through their blog than the one that doesn’t.
Blog posts are easily shared on social media. This brings in social signals that assist your website’s search engine rankings. Sharing your own content on social networking platforms increases interaction with users and enhances word-of-mouth marketing.
Blogs allow you to build internal links into your main website and this passes link authority to your homepage and inner pages. Links can be made from your products/services pages to any relevant blog post and posts can be linked to one another if the subject matter is related. If you have downloadable PDFs or a subscription form on your site, a call-to-action on a blog post that links to these landing pages will not only encourage interaction and increase conversions, but also pass on link juice. Your blog posts could also receive links from other authoritative pages, which would pass authority with them. Internal linking also allows you to use anchor text associated with your chosen keywords. External websites are likely to link to your page with generic anchor text such as ‘click here’ or ‘read more’, but having internal anchor text that you control allows you to use targeted anchor text when linking your pages.
The other day, I was on a search engine, and I was amazed at how many dead web links there were to news stories about a certain very famous and popular politician in American politics. It seems as if someone went around and tried to sue all the news companies for posting information on our president which didn’t show him in a good light, or something much more insidious – the search engine had purposely removed the links, or political operatives had paid various online companies to make sure they didn’t show up anymore.
In case you didn’t know it, there are companies you can pay who supposedly guarantee they can get a web link removed. These services exist so folks can manage their reputations online, especially if someone writes something that is basically slander, and destroys their reputation. Of course, if you are a famous politician in China, or you are the government there, you simply have your own censorship department which can go in and actually remove blog posts.
In the “Journal of the Internet” there was an interesting new research paper presented on the Chinese Government censorship wars going on right now. An article titled; “Censorship and Deletion Practices In Chinese Social Media” by Bamman, O’Connor, Smith of Carnegie Mellon – tells it all. In fact, the abstract stated;
“With Twitter and Facebook blocked in China, the stream of information from Chinese domestic social media provides a case study of social media behavior under the influence of active censorship. While much work has looked at efforts to prevent access to information in China (including IP blocking of foreign Web sites or search engine filtering), we present here the first large-scale analysis of political content censorship in social media, i.e., the active deletion of messages published by individuals.”