I have been blogging and using SEO for a few years. I am constantly asked by friends and perspective clients about how to get on the first page on Google. Quite frankly, every business and website owner should be asking that question. Forget about spending thousands of dollars on SEO companies and SEO tools, I am going to rank you on the top of Google with nothing more than a little extra work.
This can be a really subjective technique depending upon what your niche is. My primary blog is a sports blog, although I have some tech blogs and healthcare blogs. So let’s use my sports blog as an example. Take whatever sport you are covering or writing about whether it is boxing, football, baseball, etc. I blog a lot about UFC so for this example let’s work with the UFC (MMA).
Target the next big UFC event. For our purposes, there is a big UFC event this coming Saturday night. It is a huge UFC event and you know that plenty of people will be searching for results online immediately after the fight is over capsdoc.com . You want to blog about it, but let’s face it. You are competing with thousands of blogs and newspaper websites for top billing on Google. Simply writing a blog on Sunday morning with some keywords won’t mean a thing. You need an edge. Your edge is to be first. But how do you become the first one to publish a story on this particular UFC main-event.
Write two stories ahead of time. Write one story about one fighter winning and write another story about another fighter winning. Make the title simply “Fighter Name defeats Fighter Name at Fight Event.” Come up with something generic, but SEO friendly text in your abstract. Include the fighter’s names, the title of the event, and the keyword “result” in your first 160 words of the blog. Come up with another couple of paragraphs looking at the future of the winner and his next fights and the future of the loser and his next fights. Write a little about their division and how that particular result impacts the division. You know have about four-five paragraphs of an article about a fight that hasn’t even happened yet. Save the articles. You are almost done.
Now you are ready to go at 12:04 AM or whenever the fight is actually over. It really helps if you watch the fight, but there are plenty of places online that do free play-by-play up to the minute if you don’t want to spend $50. This goes for all sports, news, etc. The fight is over, you click publish, your blog is up online before 95% of your competition. Where do you think you are going to rank? You will be first or at least in the first few results on Google. Once the story is published, go back and add some fight details. It won’t change the ranking of the blog once it is published.
This works for me just about every single time for sports, news, or anything I want to get a jump on. I have found this to be the best White Hat SEO technique to get on the front page of Google. Now you probably won’t sustain your first spot once websites with better page rankings publish their stories and compete for the same keywords. But, if you grab 3,000 visits in an hour who really cares if you have to give way an hour later? The beauty of this method is that it works for everything whether it is sports, tech, or news. Just swap out UFC for an NFL or MLB game and use the same methods, an announcement about a new piece of technology that has been leaked (announcement is at noon, hit publish immediately), a bill being signed by the President, etc. It works, trust me.
It is imperative that you follow my instructions to the letter. The importance of having the proper keywords in the title and the abstract is crucial to your first page Google ranking. Once someone types the event name, the fight name, etc into Google.com or another search engine, your article comes up immediately. If you don’t have the right keywords in there, it won’t matter when you publish it. Hopefully you get some subscribers, you market your article immediately in the proper social networks, and maybe you make some affiliate money in the process. All in a day’s work for a blogger.
Is it a pain in the rear writing two articles, knowing you will never publish one? It sure is, but the alternative is to continue struggling for air in a pool full or sharks, overpaying for SEO, or putting in about 30 minutes of extra work. You decide what is best for you.
As a website copywriter, I’m often asked about blog writing tips. Soon into the conversation, it’s usually obvious that the person isn’t really in need of blog writing tips, but the learning the essentials, “what, why and how”, of even starting a blog. Here are a few key points to consider when launching a blog for your business.
What is a blog? This may be basic, but it’s something not everyone really knows and might not want to ask. Blogs are one of the most-talked (and typed) about words of the moment. Blogs (derived from “web log”) started as online diaries and platforms for discussing and sharing opinions on every topic imaginable. They have even launched careers, best-selling books, screenplays and entire companies. Blogs are now essential communication tools for businesses, organizations, publications and professionals to directly connect with a target (or like-minded) audience through informative news, social commentary, editorial ideas and industry trends. It’s updated regularly – even daily – and offers a great communication channel to talk to and hear comments from your audience.
Why should a business start a blog? Blogs are great resources for link building (generating links back to your site/blog from other sites), which helps improve your search rankings. Most importantly, a well-written and engaging blog also positions you as an industry expert who people look to as a trusted source for valuable information. It gives you the opportunity to go beyond the content on your website, and offer relevant and timely news and more personal interaction. Blogs can also generate free and effective PR by positioning you as a subject expert to the media.
How do you know what to blog about? Look at the news, industry trends, books, television and movies. Find a nugget of information that can be tied back to your industry or business and write about it from a different perspective. For example, if you own a restaurant, check to see if there is a seasonal ingredient on your menu that was recently featured on the Food Network. If you own a home improvement store, provide valuable information about heating cooling systems that help customers save money and energy.